How to Use a Keyword
If you would like search engines to place your blogs on their first few pages, you might want to do some keyword research to find the best words and phrases for your site. This is called Search Engine Optimization, or SEO.
What is a Keyword?:
A keyword is a word or phrase used to describe a topic to a search engine. For instance, if you're searching for "Blogger.com", you'll type that exact phrase into the search engine, making it a keyword. If I wanted to write about this particular platform, I would research the popular search terms associated with Blogger.com and use the most popular keyword several times in my article in hopes of bringing in those using that particular search term.
How Does One Find Keywords?:
If you want to find the keyword, or keywords, to best optimize your blog post, you'll need to research using some of the popular keyword tools. Google Adwords is one such tool, and Overture is another. One of the better tools is Digital Point which shows keyword results between two different keyword tools. Choose the keyword with the highest amount of searches, this is the term most people use when searching for your topic.
I Found a Keyword, Now What?:
Now that you know what keyword or phrase is most popular for your topic, you'll want to use it to create useful content. Write a post that makes sense and try and use the keyword in the title and several times throughout the post. This will optimize your content for the search engines, and hopefully, help you rank high so others visit your blog.
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